St. Gallen, Switzerland - The webmaster on the EventStudyTools.com website today announced the release of event study tools which expertly analyze the stock market’s responses to corporate press releases. The tool is an implementation of an academic research method which is now widely used in the practical domain.
Judging and documenting the stock market response to press releases is a great way for corporate communication and strategy professionals to stay ahead of everyone else. The tool has other practical applications for competitor analysis, corporate compliance, security fraud litigation and investment management.
Professionals in any of the above mentioned disciplines can benefit a great deal from using the EventStudyTools.com website. The creator of the website said, “One of the most obvious areas of application is the continuous monitoring of how the capital markets react upon a firm's stream of corporate press releases.”
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The event study methodology can also assist with the explicit knowledge of the determinants of stock market responses. A company’s own press releases can inform corporate communication workers about editorial factors, which contribute to a favorable reception of individual news items by the capital market. Corporate communication professionals will be able to communicate the data almost as soon as they’ve completed the analysis.
Knowledge about how the capital markets react to the publication a distinct press release, which generally represents a competitive action or decision, is incredibly valuable for surveying investor sentiments and thinking. In other words, it will quickly provide an indication for how investors perceive individual competitive moves of the firm in light of the firm’s strategy and past behavior. Stock market responses may then serve as a benchmark for the legitimacy of the firm’s decisions.
Our website seeks to facilitate the dissemination and use of standard research tools to study the economic impact of discrete events. Against the backdrop of an increasingly uncertain world, discrete events, such as market shocks, gain more and more relevance both in research and management.
St. Gallen, Switzerland